Relative Scale is Exhibiting at AAM 2023

Relative Scale AAM 2023 Exhibitor graphic showing team members

Lizz, Luke, and Heike are attending the 2023 AAM Annual Meeting and MuseumExpo May 19-22, 2023 at the Colorado Convention Center in Denver. Please visit us in booth 1208!

Relative Scale is Exhibiting at Building Museums


Lizz and Luke are attending the Building Museums Symposium March 12-14, 2023 at the Omni Atlanta Hotel at CNN Center. Sponsored by the Mid-Atlantic Association of Museums (MAAM), this annual event provides museum professionals a space to share ideas, collaborate, and make industry connections. Please stop by our booth in the exhibit hall to say hello.

Augmented Reality Holiday Card

Our studio has been leaning heavily into WebAR. Being able to enjoy Augmented Reality across device platforms—directly in your web browser instead of having to download an app—results in a user experience that is efficient and nearly frictionless.

For our 2021 holiday card we designed and modeled an interactive snow globe and then activated it as a WebAR experience using 8th Wall. We began with a mood board and sketches to help us visualize the concept before illustrating every feature in the globe including the buildings, downtown Raleigh landmarks, trees, and snow. The illustrations were then modeled into 3D assets and developed in 8th Wall using A-Frame.

Want to brainstorm a WebAR idea with us? Let’s connect.

Finding the Aesthetic: Balancing Purpose with Story

SEGD color block logo

Join Relative Scale and the SEGD community for a Virtual Event on August 25. Nicole Ackman, Luke Cline, and Luis Zapata will lead a discussion about how our studio balances purpose with story in an effort to create a unique aesthetic for each media experience we produce.

Click here for more information and to reserve your spot!

Innovation Studio Wins AAM MUSE Award

Relative Scale is honored to announce that our installation for North Carolina State University's Innovation Studio has been recognized with an American Alliance of Museums MUSE Award in the Research and Innovation category.

AAM's MUSE awards "recognize outstanding achievement in Galleries, Libraries, Archives, and Museums (GLAM) media. The Media & Technology Professional Network’s annual awards are presented to institutions that enhance the GLAM experience and engage audiences with useful and innovative digital programs and services. The MUSE awards celebrate scholarship, community, innovation, creativity, education, accessibility, and inclusiveness."

You can view the full list of the 2021 MUSE award winners here.

Relative Scale is Exhibiting at AAM 2021

colorful graphic for exhibitors at the AAM Annual Meeting & Museum Expo 2021

Relative Scale is exhibiting at AAM 2021 on May 24 and June 7-9. Please visit our virtual booth and say hello! You can view the full conference program here.


We'll also be presenting on June 7 at 4:30pm EST. During this session we will do a deep dive into our recent installation for the Innovation Studio at the North Carolina State University Library. Please join us! You can learn more about our presentation here.

Relative Scale Wins MUSE Creative Award

Relative Scale is thrilled to share that our work for the Innovation Studio at NC State University Libraries has been recognized with a Muse Creative Award. Congratulations to the full project team and especially our friends at North Carolina State University. Learn more about this project here.

Innovation Studio Launch on Twitch

Yesterday Relative Scale and NC State University Libraries live-streamed the official launch of the Innovation Studio. Check it out here!