Pratt School of Engineering

An anamorphic illusion and a multimodal content delivery system for sharing on-brand stories and information with building guests.
Education
Duke’s Pratt School of Engineering is dedicated to “educating the next generation of engineering leaders and pursuing research in high-impact fields.”

In 2021, the School moved into its new home in the Wilkinson Building, where three research neighborhoods foster collaboration in health, computing, and the environment. Relative Scale created a content delivery system for two media walls that showcase the Pratt brand and provide real-time scheduling information to building guests, with a Main Entrance 90-degree turn media wall anchoring the space and offering unique opportunities for content presentation and 3D environments.

In Background Mode, the media wall showcases beautiful and iconic imagery of the school, with photographs and videos that evoke pride in the Duke University experience.

In Narrative Mode, the 90-degree turn creates an anamorphic illusion of a 3D stage with trusses, featuring thematic content such as quotes, text, statistics, images, and videos.

Information Mode presents transactional information and announcements from select RSS feeds. The Content Management System also supports a second media wall in the building in the Engineering Entrepreneurship space.

PROJECT TEAM

AV Integration:
KONTEK Systems
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